Also, it’s smaller than the conventional logo size. 99% of the time, the logo is converted into a favicon, but it’s saved in a different location. Some highly recognized brands benefit from it as it becomes easier for the users to identify and visit a popular brand with the icon displayed.Īnd of course, with people now opening an average of 10-11 tabs on their Browser, Favicon definitely serves its purpose. Of late, websites have been using Favicons as part of the strategy to increase the click-through rate. If you look at other search engines such as DuckDuckGo, you can find Favicons in both desktop and mobile search results. However, Google continues to test Favicons on its desktop results, and sooner or later, they will roll it out with minor tweaks. However, they reverted back the change after people complained of clumsy design. Recently, Google even launched a version of the desktop result, which had Favicon. Of course, this has little impact on SEO.īut things started to change in late 2019 when Google began using the Favicons when displaying the search results on mobile devices. Shall we find out why? What Is a Favicon?Ī Favicon is a small icon that you can use on your Website to help the users identify your tab easier when they have multiple ones opened. He currently lives in Dublin with his wife, stepdaughter and cat.When it was introduced in 1999 by Internet Explorer, Favicon was not an essential component for websites.īut over time, this small 16×16 size icon that appears on the browser tab is sort of becoming an important SEO factor, not only for designers but also for SEO professionals. Pasquale has +15 years of experience in Digital Marketing and Account Management. Pasquale is Founder at, a digital strategy agency based in Dublin, Ireland and Co-Founder at luxury ecommerce marketplace. Please note Google might take a few days to take notice of your favicon so don’t get frustrated if it doesn’t get displayed right away.

Select Head Only because you want this line of code to go in the of your website.

Give a name to your custom code (in this case I called it ‘favicon’).

Paste this line of code into the corresponding field:.Scroll down and select Advanced > Custom Code.To get your Wix favicon displayed in Google search results: Upload your favicon image from your device or select it from the image gallery.Select General > Website Settings from the options on the right.From your Wix dashboard, click on Settings.Indirectly, this can have an impact on your Click-Through-Rate, which is one of the metrics used by Google as a ranking factor. Why Is a Favicon Important for Your Website?Ī favicon is important because it makes the website look more professional and trustworthy. A favicon is a small icon, generally of a square shape, that is displayed next to your webpage SEO title in your browser tab.

How to make a favicon photo